Promotions Without Chaos: How Commercial and Logistics Teams Can Work as One System

In this webinar, you will learn how to run promotions that deliver real business results without causing stockouts, creating excess inventory, or generating chaos between commercial and logistics teams!

September 30, 2026

Wednesday at 14:00 (Astana time)
Duration: 1 hour
Format: online (Zoom)

Promotions Without Chaos: How Commercial and Logistics Teams Can Work as One System

What this webinar is about?

Many companies run promotions on a regular basis, but very few can confidently answer a simple question: Are we really making money from promotions?

Why do sales increase during promotions, while the company still incurs losses?

Why do promotions often lead to stockouts and excess inventory?

Where does the promotion planning and execution process usually break down?

In the webinar, we will cover:

Why do some promotions work while others don't

How to Evaluate Promotion Effectiveness Using KPIs and ROI

What Data Should Be Collected for Effective Promotion Planning

How to Forecast Sales Uplift from Promotions

How to Ensure Product Availability for Promotions Without Stockouts or Excess Inventory

Gulfira Krok

Experience in Category Management: over 25 years

Mykhailo Taran

Logistics experience: 21 years

ATB Market, BaDM, EUROMIX, PROSTOR

Owner of 4PROFIT GROUP

Member of the Council of Supply Chain Management Professionals (CSCMP)

Work experience:

Work experience in logistics in management positions for more than 20 years in such companies as: ATB Market, BaDM, EUROMIX, PROSTOR.

Implemented 9 projects to implement automated demand forecasting and inventory management systems. Within the framework of these projects, a significant reduction in the level of out of stocks was achieved, inventory turnover was improved, and business operational efficiency was increased.

Implemented projects:

PROSTOR:

The following work was performed within the project:

§ An audit of current business processes As Is was conducted

§ More efficient business processes To Be were developed and implemented

§ An automated inventory management system and an automated promotion management system were implemented

Results:

§ The inventory level was reduced by 12%

§ Out of stocks were reduced by 31%

§ Labor costs for preparing the network for promotions were significantly reduced

PIZZA DAY:

The following work was performed within the project:

§ An audit of master data and existing business processes As Is was conducted

§ Improved business processes based on global best practices were implemented

§ A demand forecasting and stock management system 4PROFIT SCM was implemented

Results:

§ The inventory level was reduced by 19%

§ Out of stocks reduced by 35%

§ The chain doubled the number of TTs without increasing the number of personnel involved in managing inventory

BaDM:

The following work was performed within the framework of the project:

§ A financial model for inventory management was developed

§ The BaDM “Auto-order” system was adapted to use economically justified inventory management parameters

§ Inventory standards for each SKU are calculated individually depending on financial and economic feasibility, which made it possible to move away from the principle of inventory management “under one comb”

Results:

§ Inventory at the company’s regional warehouses was reduced by 20%

§ The reduction in inventory balances occurred without an increase in out of stocks

Online Registration

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